written for Catersource
In a competitive market like the special events industry, your first impression needs to be spot on each and every time to win new clients. With that in mind, it’s important to recognize that your first impression will show through different channels for each client, so you need to be prepared to wow a prospect on every front.
You first must understand the thought process of your leads, then you need to adjust your sales approach to ensure that you are making a great first impression — no matter where a prospect is coming from.
Understanding the client psychology